Nielson's article whilst containing excellent pointers that are still valid in today's society failed to meet the main criteria in writing a web page. That is to keep it simple and not have a large text as readers will lose interest, which is what I found myself doing halfway through reading it.
When writing a web page I believe the following points should be followed to ensure readers interest
- Understand your target audience and their habits ( ensure the language, look and feel of the website will meet your audiences requirements)
- Make sure the text is clear and concise ( no long paragraphs)
- Highlight your key points ( this way the reader can browse over the text to find the required field they are looking for)
- Have an information list( so the reader can hyperlink to points of interest)
- Keep it simple ( society today is time poor, so they don't wont to sit their looking at gimmicks, they want to retrieve their required information as quickly as possible).
By following these points I believe you will be able to create a webpage that is both appealing and useful to your target audience.
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